{"id":3734,"date":"2025-11-06T14:03:59","date_gmt":"2025-11-06T03:03:59","guid":{"rendered":"https:\/\/www.begini.co\/?p=3734"},"modified":"2025-11-12T15:22:27","modified_gmt":"2025-11-12T04:22:27","slug":"finalco-adopts-beginis-behavioural-insights","status":"publish","type":"post","link":"https:\/\/www.begini.co\/es\/finalco-adopts-beginis-behavioural-insights\/","title":{"rendered":"Finalco y Begini ampl\u00edan el cr\u00e9dito justo en Colombia"},"content":{"rendered":"\t\t
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Finalco adopts Begini's behavioral insights to expand credit access across Colombia <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AI-powered psychometric tools support\u00a0Finalco’s\u00a0mission to provide first and second chances, making financial inclusion a reality for everyone IN COLOMBIA.<\/h3>

Finalco<\/strong><\/a>, a Colombian fintech redefining access to inclusive credit, has adopted Begini’s\u00a0behavioral\u00a0data technology<\/strong>\u00a0<\/a>to improve its ability to assess credit applicants with limited or no credit history. The collaboration reinforces\u00a0Finalco’s\u00a0commitment to serving the population base that is often excluded by traditional banking.<\/p>

With nationwide operations in Colombia,\u00a0Finalco\u00a0is known for reaching underserved communities and enabling access to credit directly from a mobile phone.<\/p>

With\u00a0Begini’s\u00a0behavioral\u00a0insights,\u00a0Finalco\u00a0is now able to evaluate applicants based on not only their ability to pay, but also their\u00a0willingness\u00a0to\u00a0 pay. This is unlocking opportunities for people who were previously considered “invisible” to the financial system.<\/p>

“We’re obsessed with inclusion,” said\u00a0Jhon Alex Enriquez<\/strong>, co-founder and CEO of\u00a0Finalco. “Our goal has always been to make society more equitable by providing access to credit to those who need it most. By integrating\u00a0Begini’s\u00a0technology, we can make more assertive, faster, and fairer decisions that reach more people, while maintaining a healthy portfolio, as well as the trust and accountability our customers deserve.”<\/p>

Begini’s\u00a0AI-powered\u00a0behavioral\u00a0analytics solution provides\u00a0lenders\u00a0with a privacy-preserving way to understand individual character and motivation. For\u00a0Finalco, this approach supports its digital credit strategy at scale, helping the company grow in new segments such as microlending while\u00a0maintaining\u00a0portfolio quality and profitability.<\/p>

“Finalco\u00a0represents exactly the kind of forward-thinking lender we love to work with,” said\u00a0James Hume<\/strong>, CEO of\u00a0Begini. “They combine purpose and performance, using data responsibly to empower people. Together, we are demonstrating that inclusion can be impactful and sustainable.”<\/p>

By embracing alternative data and\u00a0behavioral\u00a0science,\u00a0Finalco\u00a0continues to lead a movement in Colombia’s financial sector,\u00a0where\u00a0technology drives inclusion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Share:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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More Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tUnlocking housing access in LATAM with behavioural data\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBeyond the Credit Bureau\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"informal<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tWhy credit history alone fails in informal economies\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About\u00a0Finalco<\/span><\/b>\u00a0<\/span><\/p>

Finalco\u00a0is a Colombian fintech company focused on providing inclusive and accessible credit to people at the base of the economic pyramid. With a 100% digital operation and a presence in 28 states and 185 municipalities,\u00a0Finalco\u00a0helps customers build financial confidence and transition to the formal banking system, proving that first or second chances can transform lives.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Finalco adopta los conocimientos conductuales de Begini para ampliar el acceso al cr\u00e9dito en toda Colombia https:\/\/youtu.be\/8oCoCJjyBp8?si=UNEqQHaoM-JfTfi5 Las herramientas psicom\u00e9tricas impulsadas por IA apoyan la misi\u00f3n de Finalco de ofrecer primeras y segundas oportunidades, haciendo de la inclusi\u00f3n financiera una realidad para todos EN COLOMBIA. Finalco, una fintech colombiana que redefine el acceso al cr\u00e9dito inclusivo, ha adoptado la tecnolog\u00eda de datos conductuales de Begini para mejorar su capacidad de evaluar el cr\u00e9dito<\/p>","protected":false},"author":209526199,"featured_media":3743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","content-type":"","footnotes":""},"categories":[1364,1411,1387,1365],"tags":[1378,1375,1383,1371,1382,1408],"class_list":["post-3734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alternative-data","category-company-news","category-credit-scores","category-financial-inclusion","tag-credit-inclusion","tag-credit-score","tag-msme","tag-psychometrics","tag-sme","tag-unbanked"],"yoast_head":"\nFinalco and Begini expand fair credit in Colombia - Begini<\/title>\n<meta name=\"description\" content=\"Finalco partners with Begini to expand fair credit access across Colombia using AI-powered behavioral insights to drive financial inclusion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.begini.co\/es\/finalco-adopts-beginis-behavioural-insights\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finalco and Begini expand fair credit in Colombia - 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